Founded in 2020, our company has steadily expanded its business across diverse sectors, evolving from food into home essentials and textiles.

We operate through two distinct verticals: Fast-Moving Consumer Goods (FMCG) and Home.

In our latest milestone, we have forged a strategic partnership with Trade Plus International, an established Ajman-based company with 29 years of industry expertise. This collaboration has significantly enhanced our financial and logistical capabilities, driving greater efficiency and reach.

We take pride in being the sub-distributor of renowned French dairy brands, President and Galbani, specializing in premium cheese and butter products.

In the home category, we have successfully developed our own brand, Sleep Essentials, catering to quality-conscious customers. Our production facility is equipped for complete stitching, quilting, and pressed pillow manufacturing, ensuring top-tier craftsmanship. Additionally, we source a range of home linen products from Pakistan and India, broadening our offerings to meet diverse market needs.